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OMC Year 2 All Lectures and Notes
- Class notes • 12 pages • 2020
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This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'c of marketing, 5 forces model Porter, distribution, macro, meso, micro, SWOT confrontation, SWOT strategies, brand management, etc.
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Marketing fundamentals by Verhage
- Summary • 24 pages • 2019
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Available in package deal
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Het is een samenvating van het boek Marketing Fundamentals, geschreven door Bronis Verhage en uitgegeven door Noordhoff uitgevers. De samenvatting bestaat uit hoofdstuk 1,3 en 4 en 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8. 

It is a summary from the book marketing fundamentals, written by Bronis Verhage and published by ´Noordhoff uitgevers´. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8
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Samenvatting Marketing Fundamentals
- Summary • 34 pages • 2020
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Summary of the book Marketing Fundamentals van Bronis Verhage en Marjolein Visser. The summary is about chapters 1- 4, 7-10, 12 and 13. In the summary there are also additional slides of lessons with extensive information.
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Summary Marketing Fundamentals, an international perspective - OMC 2 - Online marketing and communication - ITM Year 2
- Summary • 20 pages • 2020
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A wide summary of the chapters 2, 3, 6, 7, 8 and 11!
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Marketing Fundamentals literature summary
- Summary • 30 pages • 2020
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This summary includes all the chapters you have to learn to make the exam in block 4, year 1. The summary includes plenty explanatory pictures and graphs either from the internet or from the book.
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Essay Marketing Fundamentals chapter 1 t/m 15
- Essay • 20 pages • 2021
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Essay Marketing Fundamentals chapter 1 t/m 15
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Marketing summary
- Summary • 26 pages • 2020
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Comprehensive summary for marketing for the first year of Facility Management on BuaS. After studying this summary, I had an 8.4 for the multiple-choice exam. Everything is clearly and flawlessly typed out with thick printed words for important terms. For questions or additional files such as old exams or practice questions, email me at the following email address: 

Uitgebreide samenvatting voor marketing voor het eerste jaar Facility Management op BUas. Na het studeren van deze samenvatting ha...
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Marketing plan for a Spa case
- Essay • 21 pages • 2020
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This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.
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Marketing Fundamentals Ch. 2, 3, 6, 7, 8, 11
- Summary • 43 pages • 2020
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Useful for the OMC course at Buas/NHTV the first and second year, but also any other course that requires these chapters. It can also be used instead of the third edition, since it's almost the same. It's an extensive summary and it's the only one you need for these chapters.
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OMC1 CH. 1 2 6 7 9 10 12 13
- Summary • 37 pages • 2019
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Summary Online Marketing and Communications 1, chapters 1, 2, 6, 7, 9, 10, 12, 13
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